Wednesday, November 14, 2012

Article Review# 4

Title: "Zynga Executive Defects to Facebook"

Author: The Associated Press

Date: November, 13

Link: http://www.nytimes.com/aponline/2012/11/13/technology/ap-us-tec-zynga-cfo.html?ref=technology

Article Summary: Zynga, a company known for it's mobile games from off Facebook, are having trouble keeping it's executives. Recent concerns about if the company can make profits off of selling mobile games, are worrying executives so much so that some are jumping ship early. Due to recent stock prices decreasing more executives have left, some as early as a year and a half.

Relevance to Class: With many leaving Zynga, that leaves the doors open for those willing to try their hands at mobile games. With new people, there will be better ideas on how they could balance content with greater profits by having a more structured plan of how these games impact their users and thus their profits.

Quote: "The appointments seeks to fill some of the holes left by executives who've left Zynga in recent months. John Schappert, Zynga's chief operating officer, left in August after less than a year and a half on the job. Schappert's exit was followed by that of Mike Verdu, the company's chief creative officer."

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